Anglian Scores Social Media Brace for Shillong Lajong
27 March 2013
Shillong Lajong FC is the first-ever football club from North-East India to play in the Indian I-League, India’s premier football league. Lajong is well known throughout the country for its fanatical fan base and the boisterous support it receives at all of it’s home games. AMG helped Lajong develop a stronger connection with their fans through a robust social media plan involving Facebook and YouTube.
Lajong now has the second-most followed Facebook and YouTube pages amongst all the football clubs in India having recently crossed the 50,000 Fan mark. This is quite a feat given that their fan following is scattered across smaller and more distant towns throughout the country.