Siddharth Deshmukh to head Anglian Sports Management Group’s Talent Representation & Sponsorship

15 February 2018



Sports for me is a combination of Passion, Goals, Dreams, Strategy, Persistence, Relentless Training, Opportunities, Performance and Results to showcase talent but at the same time,sports also means losing or missing opportunities

This is the mantra Siddharth Deshmukh the head of Talent Representation and Sponsorships (ASMG) & khelNow CEO (Group company) follows for being a successful leader in the sports industry.

A computer science graduate followed by an MBA in IT, a Post graduate diploma in Human Resources (Symbiosis International University), post graduate diploma in Sports Management (College of Event and Media) and a certification diploma in Corporate Strategy & Business policies (IIT Bombay), Sid is a seasoned global business leader with 15 plus years of progressive experience across large corporates to early stage start-ups across Information technology, healthcare, BFSI & Sports.

Sid Marathon

While Siddharth’ s head says technology his heart screams sports. Sports is an integral part of his life, other than being a competitive athlete.

Siddharth started of his career with Axis Bank as Deputy Manager IT back in June 2002 followed by a series of stints with other global companies such as MindTree (2009-2014) by managing Strategic Business as head of startup for Mindtree USA and then as client partner for Semiconductor Clients for Mindtree Global.

He first entered the sports industry with Kshatriya Sports in April 2013 who were strategic partnership consultants to the Indian Super League. In between he consulted for many firms with one such being APAC & ANZ at an award winning Digital Transformation Platform Company where he was responsible for growing their presence in APAC & ANZ region thru strategic partnerships in sports for connected smart sports arena for enhancing fan engagement.

August 2014 Arimaya Management Ventures was founded by Siddharth, a management consulting and strategic partnership company focusing on helping businesses in Strategy, Commercial Partnerships, Sales & Marketing along with Overall Management (CxO-as-a-Service) for Sports & Technology.

Sport is my greatest teacher, and it has taught me one important thing: “You can’t put limit on anything… The more you dream, the further you get…

What Siddharth got from the industry he also gave back! Being an alumni of the reputed Symbiosis University, Siddharth co-founded the MBA Sports Management course at the Symbiosis International University in September 2016. The MBA in Sports Management is a unique combination of business skills and sports. It will invariably seek to engender a well-rounded set of business skills laced with the kind of specialist knowledge that will prepare one for sports management jobs.



It’s not every day that one gets to manage the Indian Cricket Team’s captain cool Mahendra Singh Dhoni a global cricket icon and an already Indian cricket legend. Siddharth joined Rhiti Sports in June 2017 as global head of sports entertainment business heading Talent Management, Sports Team/Franchise Management, and Sports Business Consulting & Sports Technology.


If you’re not already impressed with Siddharth’s portfolio well here’s what comes next… he will now bring his years of sports experience and expertise with him to Anglian Sports Management Group where he will be heading the Talent Representation and Sponsorships wing, parallel to that he will also be acting as CEO for ASMG’s group company KhelNow


The Anglian family warmly welcomes Sid to the team and look forward to build the brand.

A sport is my greatest teacher, and it has taught me one important thing: “You can’t put limit on anything… The more you dream, the further you get…