Anglian & Fraser Edwards bring AstroTurf to India

16 October 2015

Astroturf logoAnglian Management Group (“AMG”) has partnered with the inventors of synthetic turf, and one of the most iconic brands in American sports, AstroTurf. AstroTurf is the only synthetic turf brand with true vertical asset integration, ensuring that every inch of the product meets or exceeds the highest standards of performance, quality and durability.

AMG’s US-based partner, Fraser Edwards, is the exclusive master distributor of AstroTurf‘s wide range of artificial surfaces for the Indian sub-continent. AMG and Fraser Edwards are working together to develop the sports infrastructure across India having already successfully help build high-quality tennis courts in Kerala.

Why AstroTurf?

AstroTurf is the S.A.F.E choice that offers:

  • Security – Best warranty performance in the industry & player protection
  • Affordability – A range of products to suit budget needs, best value guaranteed
  • Family – Family owned, American company, with an unmatched global distributor network. When you buy a field, you’re also joining a family!
  • Exclusives – Focus on innovation and the best technology gives you products no one can match

AstroTurf has superior technology and as a consequence our fields have an advantage as they come with:

  • AstroFlect – Reduces surface temperature
  • AstroShield – Advanced antimicrobial protection
  • RootZone – Minimizes rubber splash
  • Low dig system – Reduces risk of injury by preventing foot fix, and
  • Biocel – Environmentally friendly.


orlando city citrus bowlAstroTurf has worked with many high-profile organisations and sports leagues such as FIFA, Major League Baseball, Olympics and the NFL. AstroTurf has recently installed their FIFA 2-Star pitch at the Orlando Citrus Bowl stadium which is home to the Orlando City Soccer Club in the MLS.


AstroTurf, Fraser Edwards and AMG have teamed up to bring the ‘First Name in Turf’ to India’s football academies , clubs and developers to enhance the process of bringing the latest and the best infrastructure to play on as well as bringing new advances to the market faster than the competition.